Privacy Policy

Last updated: 24 September 2026

Sarah Clough Life respects your privacy and is committed to protecting your personal information.

This policy explains what information we collect, why we collect it, how we use it, who we may share it with, and the choices and rights you have.

For the purposes of UK data protection law, Sarah Clough Life is responsible for the personal information described in this policy.

If you have any questions about this policy or about how your information is used, please contact:

Sarah Clough Life
Email: sarah@thevitalityblueprint.com
Website: www.sarahcloughlife.com

1. What information we collect

The information we collect depends on how you interact with us. It may include:

• your name
• your email address
• information you submit through forms, questionnaires or booking forms
• your marketing preferences and consent choices
• emails or other communications you send to us
• information connected with services you book or purchase
• technical information about how you use this website, such as browser type, device information and pages visited
• cookie and tracking information where you have consented to this
• payment and transaction information where you purchase a service

Where you book a consultation or coaching service, you may also choose to provide information about your health, movement history, injuries, medications, bone health, scan results or other wellbeing information.

Health information is treated as special category personal data and receives additional protection under UK data protection law.

We do not need or ask you to provide more information than is reasonably necessary for the service you have requested.

2. How we collect your information

We collect information directly from you when you:

• request a free guide or resource
• join our email list
• complete a questionnaire or assessment
• book a consultation, session or programme
• purchase a service
• reply to an email
• contact us directly
• complete a form on one of our websites

We may also collect limited technical information automatically when you use the website, depending on your cookie choices.

3. Why we use your information

We use personal information for the following purposes.

To provide something you have requested

For example, if you request Strong Bones for the Life You Want, we use your name and email address to provide the guide and manage the request.

Receiving the guide is not conditional on agreeing to ongoing marketing emails.

To provide consultations, programmes or other services

If you book or purchase a service, we use the information you give us to prepare for and provide that service, communicate with you, manage appointments, and keep appropriate business records.

To send marketing emails where you have chosen to receive them

If you actively choose to hear from Sarah, we may send emails containing ideas and insights relating to movement, strength, bone health, healthy longevity, habits, mindset and related subjects.

You can unsubscribe at any time using the unsubscribe link in any marketing email or by contacting us directly.

To respond to enquiries and communications

We use your contact details and the information you provide to reply to questions, requests or correspondence.

To operate and improve our website and services

We may use technical and usage information to understand how our website and services are used and to improve them.

To measure advertising and marketing

If you consent to marketing cookies, we may use tools such as the Meta Pixel to understand whether advertising has resulted in visits, sign-ups or other actions.

4. Our lawful bases for using your information

UK data protection law requires us to have a lawful reason for processing personal information. Depending on the situation, we may rely on:

Consent

We rely on your consent where you:

• choose to receive marketing emails
• agree to non-essential cookies or advertising technologies
• provide special category health information where explicit consent is required

You can withdraw consent at any time.

Withdrawing consent does not affect processing that took place before consent was withdrawn.

Contract

Where you purchase or book a paid service, we may process information because it is necessary to provide the service you have asked us to provide.

Legitimate interests

We may process limited personal information where it is reasonably necessary for legitimate business purposes, provided your interests and rights do not override those interests. This may include:

• responding to enquiries
• maintaining business records
• improving our services
• keeping our website secure
• managing relationships with existing clients

Legal obligation

We may process or retain information where required by law, for example for accounting, tax or regulatory purposes.

5. Health and wellbeing information

If you choose to book a consultation or coaching service, you may provide information relating to your health or physical history. This could include information about:

• osteoporosis or osteopenia
• DEXA scan results
• fractures
• injuries
• pain
• medications
• menopause or hormonal history
• physical limitations
• previous treatment
• movement or exercise history

This information may constitute special category health data. Where required, we process this information on the basis of your explicit consent, alongside the relevant lawful basis for providing the service.

You are not required to provide health information that is not relevant to the service.

Sarah Clough Life provides movement and longevity coaching and does not provide medical diagnosis or medical treatment.

6. Email marketing

We will only send you ongoing marketing emails where we have an appropriate lawful basis to do so. For new subscribers, we generally ask you to make a positive choice to receive these emails.

You can unsubscribe at any time by:

• clicking the unsubscribe link in an email, or
• emailing sarah@thevitalityblueprint.com

If you unsubscribe, we may retain a minimal record of your email address on a suppression list so that we can respect your request not to receive further marketing.

7. Cookies and tracking technologies

This website may use cookies and similar technologies.

Some are necessary for the website to function properly.

Others, including advertising and analytics technologies, are optional.

Where required, non-essential technologies will not be activated until you have given your consent.

You will be able to:

• accept non-essential cookies
• reject non-essential cookies
• change your preferences later through Cookie Settings

We may use the Meta Pixel where you have consented to marketing cookies. Meta Pixel may help us understand how people use the website, measure advertising performance and create or measure advertising audiences.

The ICO states that tracking pixels and similar technologies fall within the rules governing storage and access technologies, and that non-essential technologies generally require valid consent.

8. Who we share information with

We do not sell your personal information.

We may use trusted service providers to help us operate our business. These may include:

• Kajabi, for forms, contact management and email delivery
• Lovable, for website hosting and functionality
• Meta Platforms, where you consent to advertising and tracking technologies
• Calendly, where used for appointment scheduling
• Zoom, where used to provide online consultations or sessions
• payment providers, where you purchase a service
• professional advisers or IT providers where reasonably necessary

These organisations process information according to their own terms, privacy arrangements and contractual obligations.

We only share personal information where it is reasonably necessary for the purpose involved.

9. International transfers

Some of the organisations we use may process or store information outside the United Kingdom.

Where personal information is transferred internationally, we take steps to ensure that an appropriate legal mechanism is in place. Depending on the destination and provider, this may include:

• UK adequacy regulations
• approved contractual safeguards
• the UK International Data Transfer Agreement
• the UK Addendum to approved standard contractual clauses
• another lawful transfer mechanism

Current ICO guidance requires restricted international transfers to be covered by an appropriate legal mechanism such as adequacy regulations, appropriate safeguards or an applicable exception.

10. How long we keep your information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected. The length of time may depend on:

• the type of information
• the service involved
• whether you remain a client or subscriber
• legal, tax or accounting requirements
• whether information may be needed to resolve a query or dispute

Marketing information is generally kept until you unsubscribe or we no longer need it.

Where you unsubscribe, we may retain enough information to ensure that your preference continues to be respected.

Information connected with paid services may be retained for longer where necessary for accounting, tax, contractual or legal reasons.

We periodically review information we hold and delete or anonymise information that is no longer needed.

11. How we protect your information

We take reasonable technical and organisational measures to protect personal information against:

• unauthorised access
• accidental loss
• misuse
• alteration
• disclosure
• destruction

However, no system of electronic storage or internet transmission can be guaranteed to be completely secure.

12. Your rights

Depending on the circumstances, UK data protection law may give you the right to:

• ask what personal information we hold about you
• request a copy of your personal information
• ask us to correct inaccurate information
• ask us to delete information
• ask us to restrict how information is used
• object to certain types of processing
• request transfer of certain information
• withdraw consent where processing is based on consent

These rights are not absolute and may depend on the circumstances and lawful basis involved.

To exercise any of these rights, contact:

sarah@thevitalityblueprint.com

We may need to confirm your identity before responding to a request.

The ICO specifically requires privacy information to explain relevant individual rights, including withdrawal of consent where applicable.

13. Your right to object

You have the right to object to the use of your personal information for direct marketing.

If you ask us to stop using your information for direct marketing, we will do so.

The ICO requires the right to object to be brought clearly and separately to people's attention.

14. Automated decision-making and profiling

We do not use personal information to make solely automated decisions that have legal or similarly significant effects on you.

Where you consent to advertising cookies, third-party advertising platforms such as Meta may use information for measurement, audience creation or advertising personalisation in accordance with their own privacy practices.

15. Children

Our services are intended for adults.

We do not knowingly collect personal information from children through this website.

If you believe a child has provided personal information to us, please contact us.

16. Links to other websites

This website may contain links to third-party websites or services.

We are not responsible for the privacy practices of those websites.

We encourage you to read their privacy information before providing personal data.

17. Complaints

If you have concerns about how we use your personal information, please contact us first so that we have the opportunity to address them.

Email: sarah@thevitalityblueprint.com

You also have the right to complain to the Information Commissioner's Office, the UK regulator for data protection.

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF